The year 2018 marked the 30th anniversary of the founding of my a cappella group, the MIT Muses. To celebrate, we planned out a weekend of fun activities and invited our alumnae to join us for a special edition concert.
We had Muses alumnae spanning MIT class years from 1991 through 2018 in attendance! Here's a look into some of the design work I did for the event.
Branding
We wanted our event to look clean and playful, while staying consistent with our group's official color, Muses Purple #720b54, and font, Josefin Sans.
After some experimentation, I put together this brand guide: pastel shades of purple, pink, and blue, with sprinkled geometric elements that resemble confetti.
A brand guide for the Muses 30th Anniversary Reunion.
Digital Invitation
Our alumnae probably get a hundred emails a day — I wanted our reunion invitation to stand out! To complement our email, I created a custom digital invitation: a webpage that shares information about the reunion and what our group has been up to in recent years.
Digital reunion invitation, as a webpage.
As a fun bonus, I wrote Javascript to randomly generate "confetti" in the background upon each page load. Try refreshing the page a few times and watch the confetti float down!
Day-of Schedule
At check-in, each alumna received a gift bag with a hard copy of the weekend's schedule and a map of locations.
A day-of pamphlet listing activities for the weekend.
Sticker
Among the collectibles in each gift bag were stickers! Here's a custom sticker we designed for the 30th anniversary.
A custom Muses sticker in style of a vinyl record.
Animation
I also created an animated version of the sticker in After Effects to promote our 30th anniversary on social media!
An animated version of the sticker.
Reflections
Organizing a reunion meant putting in many additional hours of work on top of our normal rehearsal commitment, and it was definitely worth it. We got to meet our group's founding members — the women who were there in the very beginning — and learn about our group's rich history. Many Muses alumnae also brought their families! It was overall a fun-filled, musical weekend for everyone.
Muses 30th Anniversary group picture.
collaborators | Courtney Guo and Kathryn Jin |
tags | Branding · Graphic Design · Web Design · Event Planning |
technologies | Illustrator · After Effects · HTML · CSS · Javascript |
completed | December 2018 |